Editor's Guide: With the upgrading of consumption, a new consumption trend has emerged in the sub-sector of tea beverages - new-style tea beverages. Heytea, Nai Xue's tea, and Tea Yanyue are all representatives of new-style tea beverages. v 20 yuan for a cup of milk tea, because it is too popular, the queuing scalpers increase the price to 300 to 500 yuan.Is it really necessary for this cup of milk tea? Is this cup of milk tea really that good? Or is the wind of new tea drinks blowing from first- and second-tier cities to other places like new consumer goods?
First of all, let's solve a basic problem, what is a new type of tea?The definition given by the media is that new-style tea drinks are mainly Chinese-style drinks made from high-quality tea leaves, fresh fruits and fresh milk. Such high-quality buy email list and fresh raw materials are supplemented with rich tea bases and rich ingredients. It has become an important entrance for young people to contact tea.In the short five years since this outlet appeared, the new type of tea has undergone three iterations.
In this process, many leading brands have improved the quality of raw materials by building their own tea factories and orchards.As beverages become more and more homogenized, the new-style tea beverage industry has rapidly entered the era of 2.0—categories are integrated with multiple scenarios, and brands have begun to upgrade space and experience services, expanding from catering to entertainment and culture.Such high-quality and fresh raw materials are supplemented with rich tea bases and rich ingredients.